The Warehouse Food Hall Adds Bakery & Bao Concepts to Vendor Lineup
- Feb 1, 2022
- 2 min read
Updated: Feb 3, 2022
A local bakery and international chef set to open food hall concepts this summer
Geronimo Hospitality Group announces the addition of two local favorites to its tenant line-up at The Warehouse Food Hall: Gaston’s Bakery and former pop-up, Bao Boi. Both will open with the food hall this summer.
Gaston’s Bakery specializes in creating breads, rolls, scones and Danishes using its own flour crafted from a specialty mill designed to keep the nutrients in and the artificial flavors out. Owner, Mathieu Choux opened Gaston’s in 2006 and is now ready to expand his business into The Warehouse Food Hall to serve a broader audience while continuing to provide fresh, baked goods to other area businesses.
“We think that the Warehouse is going to be a great addition to the downtown Boise scene by bringing forth more local concepts and accessibility to new flavors,” said Choux.
Bao Boi will bring steam bun sandwiches and global inspired street food to The Warehouse, along with a chef’s counter serving up avant-garde fare. The brainchild of Chef Frank Jordan, Bao Boi was founded in 2020 specifically for The Warehouse Food Hall in Boise. Over the last year, Bao Boi has gained popularity serving Boiseans as a pop up at various venues and events throughout the city.
“Our business sells smiles, happiness, excitement, and a little bit of something for the curious,” said Jordan. “There is something for everyone at The Warehouse. It will be a place where you can be who you want to be, choose who you want to choose and live how you want to live.”
“The Warehouse is designed to bring people together and offer Boiseans and visitors alike something they haven’t seen before.” said Jeff Whiteman, Chief Operating Officer of Geronimo Hospitality Group. “This latest group of new vendors is helping us achieve just that and we’re excited to have them on board.”
These new additions will join nine previously-announced food and beverage vendors inside the 29,000 square foot facility, along with several tenants yet to be announced, including a Texas style BBQ concept.
To learn more about The Warehouse Food Hall, visit www.warehouseboise.com and to learn more about Geronimo Hospitality Group, visit www.geronimohospitalitygroup.com.
The Warehouse lineup is shaping up nicely — having Gaston's and Bao Boi alongside the BBQ concept is smart curation. Side note for any food halls reading: a clean, dynamically updating vendor directory page is one of the most-clicked sections of a hall's website. I help similar projects build that out and a design-to-code tool turns a Figma mockup of a sortable vendor grid into working code in an afternoon. Way better than a static list. Looking forward to summer in BoDo.
Both great additions — Gaston's specialty-mill flour is the kind of detail that separates a food hall from a food court. Frank Jordan's Bao Boi pop-ups last summer were excellent. I help a small food hall in PNW with their Instagram and started using an AI image editor to clean up vendor menu shots before posting (those food-hall fluorescent ceilings ruin every photo). Suddenly the steam off a fresh bao actually looks like steam. Looking forward to opening day in Boise.
The in-house milling detail for Gaston's Bakery is a game-changer for fresh breads—can't wait to try the scones. And Bao Boi as a permanent fixture? Yes please. I've been https://hy-3d.com
Gaston's Bakery and Bao Boi joining The Warehouse Food Hall sounds like a dream team. I've been using https://image-gpt.net
The Warehouse Food Hall's addition of Gaston's Bakery and Bao Boi sounds delicious — love that Gaston's uses its own specialty milled flour. Can't wait to try those fresh buns; I've been https://3d-ai-generator.com