Boise’s food hall expands its lineup with a beloved East Coast classic

BOISE, ID (August 6, 2026) - The Warehouse Food Hall is thrilled to announce the addition of Brotherly Love, a new vendor specializing in traditional-inspired or classic Philly cheesesteaks.

Located right by Totally Smashed, Brotherly Love is slated to open this fall, bringing a classic comfort food rooted in Philadelphia tradition to Boise's growing food scene. The concept is a natural fit for The Warehouse’s carefully curated mix of vendors, filling a notable gap in the local market for comfort food.

Inspired by the traditions of Philadelphia, Brotherly Love focuses on doing the simple things right. The menu celebrates a timeless sandwich without trying to reinvent it.

“We’re happy to introduce Brotherly Love to Boise,” said Robert Rourk, general manager of The Warehouse. “Philly cheesesteaks are a beloved comfort food, and we know our guests will fall in love with it. It’s perfect for our food hall.”

Named after Philadelphia's famous nickname, Brotherly Love celebrates the spirit of sharing a great meal and making people feel welcome. The concept honors the traditions behind the iconic sandwich while creating an approachable experience for guests in downtown Boise.

The addition of Brotherly Love further reinforces The Warehouse Food Hall’s mission to bring together a mix of dining options under one roof, offering guests a diverse lineup of food in a community-focused setting.

With an array of independently owned food, drink and retail vendors, The Warehouse Food Hall is a hub for local eats and experiences in downtown Boise.

For more information about Brotherly Love, visit warehouseboise.com/brotherly-love. For more information about The Warehouse Food Hall and its vendors, visit warehouseboise.com or follow The Warehouse on Facebook and Instagram.

---

About The Warehouse Food Hall

The Warehouse Food Hall is a place that takes pride in craftsmanship. With over 29,000 square feet, The Warehouse features the best-of-the-best independently owned businesses and local favorites. This hub of Boise’s finest is an extension of the 8th Street dining district with

space for 15+ food and retail vendors. We connect The Warehouse’s vendors with the city’s residents and visitors while becoming a part of the culinary and social fabric of Boise.

About Geronimo Hospitality Group

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing

collection of award-winning, upscale boutique hotels, restaurants and clubs. Committed to

providing memorable guest experiences through its genuine service and original brands,

Geronimo properties are distinguished as destinations of choice for locals and travelers in the

cities they operate.