From Pop-Up to Permanent: Idaho Livin at The Warehouse

What do you live for? For Jonas Nauman and Jackson Stutzman, that’s an easy question. They live for community, pride in where they come from, and creating some pretty cool apparel and products.

When the two were seniors in high school, Jonas created the Idaho Livin logo and they put it on hoodies and sold them. Since then, the two have grown the business and continued to spread not only their products, but a sense of pride for Idaho across the state and throughout the region.

You can now find Idaho Livin at The Warehouse and shop from their line of products that includes hoodies, tees, hats, mugs and so much more that inspires you to live life to the fullest and embrace all the things the great state of Idaho has to offer.

What does your business do?

We are an Idaho brand that sells different designs on all sorts of products.

How did you get started?

Jonas came up with our original logo while we were both seniors in high school and began selling it on hoodies and shirts to friends and family. He then brought me on after we both graduated and we have been growing the business ever since.

What would you say is unique about your business?

Our uniqueness all stems from our trademarked logo and has expanded out into our other unique designs.

At The Warehouse, it’s going to be all about “Experience” and “Adventure” What do those two words mean to you?

As a company, we are always trying to create the best experience for our customers. The Warehouse helps tremendously with that as it has created a great atmosphere here in the heart of Boise.

What got you interested in The Warehouse?

What originally got us interested was the incredible location, but once we toured the building for the first time we were impressed with how everything is set up.

Why did you want to be part of The Warehouse?

We want to be part of The Warehouse so that we can help this place make a lasting impact on downtown Boise and be the starting point to build our brand out from.

In one word how would you describe The Warehouse Food Hall?

Opportunity.

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